A Summertime Fairytale

What a fantastic day Saturday was!! House of iKons you absolutely outdid yourselves. A huge thank you to all the fabulously beautiful models who walked for Innu London, the very talented hair and make-up teams, all the staff and volunteers and of course the incredible Savita Kaye.

Pretty pastels, charming chiffons and soft silks, Innu London opened the entire event with the latest ‘Summertime Fairytale SS15 Collection’ with a dress completely made out of ‘Selfies’. The dress was to be up for auction with the money going towards The Princes Trust. We have spent months gathering up signed polaroids of celebrities including Douglas Booth and Jamie Whinestone. It made quite a stir coming out to everyone's guilty pleasure - But first let me take a selfie -  #SELFIE!!

The audience seemed to love the collection (Thank goodness). How they effortlessly flowed down the catwalk accessorised with stunning diamonds from Mozafarian Jewellers, it is hardly surprising as you can see for yourselves...

http://www.innulondon.com/pages/london-fashion-week-with-house-of-ikons

Let’s just say BRING ON SUMMER 2015!!

Finally, I am delighted to announce that the House of iKons are taking us to Dubai for the launch of the official Dubai Fashion Week… but more on that another day.

But for now you can shop the winter collection.

Until next time 

Innu London 

xxx

Inspired by Audrey Hepburn

With the modelling debut of Audrey Hepburn's granddaughter at the mere age of 20, it is clear Emma Ferrer inherited her Grandmother's envious silhouette and influencial style. As she proudly graces the front cover of Harper Bazaar in 2 separate ensembles, it is clear that Audrey Hepburn's image and aura is still inspiring the fashion world today.

Audrey's most famous portrayal of Miss Holly Golightly in Breakfast at Tiffany's (my all time FAVOURITE film), gave her the opportunity to collaborate alongside the designers of Givenchy in her all black Chanel-esque LBD's, 'black alligator shoes' and bug eye sunglasses. These items, I can safely say, every girl needs in her wardrobe...well I certainly have all these staple items in mine. Innu London may not be able to cater for the alligator shoes or black sunglasses but we can help you out with our little black dresses from our 'Diamonds in the Rough AW14/15' collection...

Perfectly polished and poised in a loose cape, she looks like the campaign for Lanvin! Get her look with the Innu Throw.

No outfit is complete without a little accessory. Audrey was regluarly seen with a little black bag, big or small. Discover our black collection of large and small handmade bags here.

So there you go, why Innu London LOVE LOVE LOVE the girl who inspired many of our style's today!

Until next time

Love Innu London 

xxx

A Diamond Fun Filled Evening

Last night the Innu London team were invited to a very lavish affair at the Mozafarian jewellers new collection launch in the heart of Knightsbridge. Their pieces are indescribably mesmerising, the cuts, the colours, the designs just oozed luxury. Kimberley and I were lucky enough to wear our own set for the entire evening that beautifully complimented our bespoke Innu London evening dresses. Kimberley wore pieces that included a stunning yellow diamond, an unique ear piece, necklace and ring. It is safe to say the girl had ALOT of attention…

I however, wore a delicate necklace matching bracelet and a fist sized ring. 

 

We felt a little…lighter… after the event when we unfortunately had to give the jeweller back. But nonetheless we had an absolutely fabulous time wearing diamonds, eating smoked salmon canapés and drinking champagne (our favourite). 

As I have previously mentioned, we will be collaborating with the family owned company. Just picture this, beautifully handmade evening dresses hand crafted by Kimberleys own two hands depicting the elegance and class that Innu London possesses with an added touch a diamond sparkle....the show will be truely magical and mesmerising. 

Tickets are available here http://wwwe-tickets.com/event/house-of-ikons/. Remember to book the afternoon tickets as we are opening the whole show at 3:30pm (DEEP BREATHS...AND RELEASE).

In the meantime please visit our press page as Innu London have been so busy everyone seems to be writing about us at http://www.innulondon.com/pages/press

Have a great weekend, until next time, 

Love Innu London

xxx

The History of the Polo

The prestigious game of polo has been enjoyed all over the world for over 2,000 years. The Innu London team decided we’d dive deep into the history of the of the oldest sport and more importantly the history of polo fashion and share it with you divine readers. So here we go…

Equestrian polo was first played in Persia way back to the 6th century BC. The first ever polo field, Naqsh-i Jahan Square in Isfahan, Iran was built by King Abbas I in the 17th century and is a truly spectacular site. 

The Naqsh-i Jahan Square

The 4 a side horse sport was soon passed onto other areas in Asia, including India, China and Japan. The word ‘polo’ got its name from the Tibetan word ‘pulu’ which means ‘ball’. 

In the 1962 the world’s first polo club, The Calcutta Polo Club was founded by two British soldiers. 

Since the sport spread to England, the British who have been credited for spreading polo worldwide, mainly to Western Europe, Argentina and the USA. The Argentinian team holds first place in the global rankings. As I’m sure you know, the famous and exclusive Hurlingham Polo club is the UK governing body , who drew up their own set of formal British rules in 1834 which are still in effect today. 

Hurlingham Club, London

British settlers organised the first formal game of polo in Argentina in 1875 in the capital of Buenos Aires. The locals took a shining to the sport and had several club openings in the following years to accommodate their new love for polo. Unsurprisingly, the South American country is credited globally as the mecca of polo due to their high level of talent. 

Only a year later, polo was introduced to the USA. Now over 77 countries worldwide play polo, indoor, outdoor and on the beach and has been re-recognised by the International Olympic Committee since 1998.

The USA polo club in Wellington, FL 

Now, the summer is peak polo season, particularly in London… we don’t even have enough hands to count all the events on our fingers. The main polo events that take place are sponsored by Cartier and Veuve Clicquot, not forgetting the world championships. Others include Polo in the Park, The Sandbanks Beach Polo, Hurlingham Polo Open and British Polo Day which is now a global tradition occurring in 11 countries worldwide. 

Innu London at the Sandbanks Beach Polo this year

The Cartier Polo

Cartier first sponsored the International Day in 1984, shortly becoming the largest and most prestigious polo spectator events in the world, attracting over 25,000 people at the Guards Polo Cup. From this, the Cartier went on to sponsor the Queen’s Cup with only the best polo players in the world, making it a highlight for the sports elite and spectators alike. 

Similar global events including St Moritz Polo, Cartier International Dubai Polo and the Cartier World’s Elephant Polo Championship are just a few of what Cartier and the polo have achieved together. The likes of Kate Middleton and the other royals have attended these events as well as other A-listers such as Emma Watson, David Gandy and the Delevingne clan.

Here’s a quick fun fact for you…the Audi International was sponsored by Cartier until 2 years ago when the royal family no longer attended and the sponsorship was swapped. The Audi International takes place on Saturday 26th July at the Guards Polo Club. More information here: http://www.guardspoloclub.com/tournaments/audi-international-polo-2014

The Veuve Clicquot Polo

Veuve clicquot sponsor polo events from LA, Miami, New York to the Gold Cup which happened to of taken place at Cowdray Polo Club last weekend, also which happen to be the most elite events of the year. Major celebrities including Chloe Moretz, Lily Allen, Tasmin Egerton and Jodie Kidd are regular attendees of such a high profile event. 

The oldest sport in the world has been influenced fashion over the years. From Hermes,  Belstaff, Gucci and of course Ralph Lauren, these fashion brands have designed equestrian style fashion for the affluent societies of the world, and are often labels regularly seen at the polo events.

Since the polo began it is almost as if society has provided a uniform for such an occurrence…chic, sophisticated and elegant, finished off with an over the top headpiece ( well at least for the ladies). Here are some outfits from over the years of polo and you’ll see the attire has not changed much…

Discover the Innu London evening wear range and I can assure you there’ll at least be one thing to tickle your fancy…and I do hope we haven't bore you much!!

Until next time

Love Innu London

xxx

Sandbanks Polo, 2014

Last weekend was the Sandbanks polo in which we were asked by the fabulous Julian Bennett to put on a fashion show and we thought it is only fair to share that experience with you.

Kimberley and I arrived, unfortunately rather late on Wednesday evening due to a slight problem with road closures and getting lost… but that’s not really important. Anyway, Thursday morning we were up bright and early to go and meet the beautiful models and get them fitted. Luckily for us the Polo is situated right on the most beautiful beaches in the UK, Sandbanks so as soon as we had finished for the day made camp on the beach and got our tan on. We even had a cheeky swim. 

The following day was the first day of the polo. We arrived around 2pm so we could enjoy the Polo, atmosphere and cheeky glass of bubbly before we had to be backstage getting prepared for the 5:30 fashion show. Innu London was one of 5 designers including Amoire, Laguna Star, Thomas Farthing and Jo Black Craze. We had the pleasure of working alongside Jo Black Craze during London Fashion Week earlier this year in February.  The first show went extremely well, resulting in polo goers approaching us after the show to congratulate and even request to buy the dresses. All in all a great success naturally treating ourselves to a glass of champagne or 2…

The last day of the Polo, Saturday was much busier and therefore more nerve-wracking for us as we had 2 shows to do that evening. And especially as Kimberley decided to add 2 more dresses to line-up at the last minute!!! But as always we managed to sail through and put on yet another fantastic show that was very well received by the amazing crowd and I can safely say we’d be more than happy to do it all over again next year. 

A special thanks to the models, DFMA Make-Up, Dune Hair and Beauty, Richard Budd Photography and of course Julian and Natalie for directing and organising the whole thing. 

Explore the journey we had this weekend here: http://www.innulondon.com/pages/the-sandbanks-polo-2014

But even though we are now back in London we are delighted to announce that our dear friends at Seen in the City have launched their online fashion and lifestyle magazine on 14th July and we are proud to share our feature piece with you all! So please take a look at their new online magazine and we would love to know what you think of the interview!

Finally, please remember our summer sale, you only have until the end of the month and we certainly do not want you to miss out!

Until next time, 

Love Innu London

xxx

Milan 2015: Men's Fashion Week

With today being the final day of Men's Fashion Week in the fabulous Milan, the Innu London team have chosen our favourite designers from the past week. As we have mentioned before we are hoping to introduce our Men's Collection sometime next year. Maybe some of these will help inspire a unique and exciting collection..

ARMANI

We LOVE the monochrome. Currently, we have some basic samples consisting of t-shirts and hoodies. We are looking to intergrate patterns, shapes and textures into the future collection maybe like Armani.

TOM FORD

Suede jackets, well cut jeans, fringe detailing and we absolutely adore the fancy neck scarf...as we always say 'It's all in the accessories'.

BALLY

The Swiss designer brand has ideally captured my idea of the perfectly dressed man. High quality leather, gorgeously made jackets and coats and impeccably tailored jeans and trousers... need I say more.

ROBERT NICOLL

Bright colours, geomeric shapes, cool and sharp...the epitome of Innu London. These are all the elements we want to bring into the Men's Collection. Well Done.

Now for you women out there, you may be slightly more interested in visiting 'The Glamour of Italian Fashion 1945 - 2014' at the one and only V&A museum. The exhibit takes place until the 27th July so you all have plenty of time.

Finally, we are delighted to announce we have begun our Summer Collection Sale. Customers will recieve a 30% discount by entering "SUMMER14" at the checkout. Explore the sale here.

Love Innu London
xxx